Currently browsing - TED Radio Hour

Rory Sutherland on real and perceived value

Rory SutherlandTED Radio Hour interviewed marketing guru Rory Sutherland, who spoke on the difference between real and perceived value.

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? Recorded as part of the “Brand Over Brain” episode, Rory explores the seductive power of brands.

Click here to hear his musings.

get in touch

We’re here to help.

If you can’t find the right speaker you need, or would like speaker ideas tailored to your event,

talk to us on the details below.

For UK, Europe and general enquiries, please contact

Rob Higgins

+44 207 293 0864

For US enquiries,

please contact

Ellis Trevor

+1 646-844-8287 

For Middle East, Asia & international enquiries

please contact

Raleigh Addington

+852 5819 2227