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Seven Swims in the Seven Seas for 1 Reason: the new campaign by endurance swimmer and inspirational speaker Lewis Pugh

During August, renowned endurance swimmer and United Nation’s Environment Programme (UNEP)’s Patron of the Oceans, Lewis Pugh, will be swimming with one purpose: to put Marine Protected Areas (MPAs) on the global agenda. He will become the first person to undertake a long distance swim in each of the Seven Seas: the Mediterranean, Adriatic, Aegean, Black, Red, Arabian and North Sea.

Lewis Pugh - Seven Swims in the Seven Seas for 1 Reason


These seas are amongst the most polluted and overfished in the world and Lewis Pugh’s campaign, Seven Swims in the Seven Seas for 1 Reason, will highlight the need for urgent action.

Commenting on his latest feat, Lewis said: “This is my most ambitious expedition yet: Seven swims in each of the classical Seven Seas. The logistics are complex. The challenges are many. But the aim is simple: to protect our wonderful seas and their precious marine wildlife…I want to encourage our global leaders including David Cameron on my return, to recognise just how vital protecting our seas is.”

Lewis recently completed his 10 kilometre swim in the Mediterranean Sea – the first of his 7 Swims. Finishing the leg in three hours and thirty three minutes, Lewis was met by Prince Albert II (see below) at Larvotto Beach in Monte Carlo, Monaco, who congratulated him on his achievement thus far.

Click here to follow his progress.

Lewis Pugh meets Prince Albert II - Seven Swims in the Seven Seas for 1 Reason

To find out more about Lewis Pugh, or to book him as a speaker, please call Leo von Bülow-Quirk on 0044 (0) 20 7792 8000.

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