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The Business Of Excellence – as told from the perspective of an RAF fighter pilot…

All of us want to be the best at what we do. But how do we know how to achieve that level of excellence? And, even if we know the theory, how do we put it into practice?

These are the questions Justin Hughes, former RAF fighter pilot and Executive Officer of the legendary Red Arrows, tackles head-on in his brilliant new book, The Business Of Excellence: Building high-performance teams and organizations, which is published today by Bloomsbury.

Drawing on his experience as one of the world’s best pilots and subsequent career as a consultant to business, governments and NGOs, he lays out a performance model that can be applied to a whole variety of organizations:

· People: the primacy of attitude over skills

· Capability: building alignment before setting people free

· Delivery: a process to close the gap between desired and actual outcomes

· Learning: how to accelerate performance in real time

· Leadership: exhibiting a set of behaviours such that others choose to follow

· Risk: avoiding the victory of compliance over outcomes.

Not only is it a great book, but hearing Justin speak at the launch yesterday, with his blend of humour, self-deprecation and sharp analysis, reminded me of just how great a speaker he is too.

If you’d like to learn more about Justin’s speaking topics and availability, get in touch: or 0044 (0) 7809609529

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