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Speaking at Google Zeitgeist 2015, economist and author Noreena Hertz explores why it’s important to understand “Generation K”

Professor Noreena Hertz, Primrose HillNoreena Hertz, an economist and best-selling author, advises some of the world’s leading business, media and political players on future trends. Speaking at Google Zeitgeist 2015, Noreena discusses why – from a business perspective – it is important to understand and engage with “Generation K”, who she defines as the teenagers of today.

Teenagers represent a significant market, worth €100 billion euros in Africa, the Middle East and Europe combined. Noreena believes that if you want your business to be successful over the next two decades, you need to deeply understand this generation and how profoundly different they are to their predecessors.

Noreena argues that for this generation the world is more “dystopian” than “oyster”, which has resulted in widespread anxiety, amplified in part through constant connection with technology. One of the issues Noreena identifies as making this generation most anxious is inequality (gender, racial, economic, trans-gender). Having been profoundly shaped by “the global economic crisis and existential dangers”, Generation K are committed to being active agents of change who campaign for a better future.

Therefore, when trying to engage with Generation K, Noreena argues that it is critical that businesses are transparent, and that they use the right tools to try and understand this unique group. Watch the video above for the full keynote.

For more information, or to book Noreena Hertz as a speaker for your conference or event, please contact Leo von Bülow-Quirk at or call 0044 (0) 20 7792 8000.

Nobel laureate Joseph Stiglitz examines the lessons learned from the current Ebola crisis

Joseph Stiglitz speaker - Photo by InnovationNorway - CC BY 2.0Writing for Project Syndicate, Joseph Stiglitz, widely regarded as one of the world’s finest economic thinkers, examines the lessons learned so far from the current Ebola crisis.

Joseph comments that globalisation does not only allow for good things to cross borders more easily; malign influences like environmental problems and disease can also ravage with less resistance.

He goes onto outline how the crisis also reminds us of the importance of government and civil society. Rather than turning to the private sector to control the spread of a disease like Ebola, who have little incentive to devote resources to diseases that afflict the poor or poor countries, we turn to institutions. Joseph notes that whilst governments may not be perfect in addressing such crises, their efficiency could improve if adequate funding was provided to the relevant agencies.

As such, Joseph argues that “what the Ebola crisis calls into question is our reliance on the private sector to do the things that governments perform best.” Indeed, he suggests that with more public funding, an Ebola vaccine could have been developed years ago. America’s ineffectiveness in this regard has drawn particular attention, Joseph adds, because it highlights the fundamental problem that it’s “largely private health-care system is failing.”

Joseph outlines that many factors contribute to America’s health lag, such as the critical factor of America’s outsize inequality. But what is clear is that “how countries structure their health-care system – and their society – makes a huge difference in terms of outcomes.”

Click here to read the full article.

For more information, or to book Joseph Stiglitz as a keynote speaker for your conference or event, please contact Leo von Bülow-Quirk at or call 0044 (0) 20 7792 8000.

HARDtalk interview: Has Thomas Piketty emerged unscathed?

Stephen Sackur, the popular presenter and moderator, interviewed French economist Thomas Piketty on BBC’s HARDtalk.

Thomas’s book “Capital in the 21st Century” (Harvard University Press, 2014) has become an unlikely international best-seller. His thesis carries echoes of Karl Marx; modern capitalism, he believes, works in favour of entrenched wealth and exacerbates inequality. Recently, his research and conclusions have come under intense fire; has Thomas Piketty emerged unscathed?

Click here to watch the full episode.

To book Stephen as a speaker, please contact Leo von Bülow-Quirk, at or on 0044 (0) 20 7792 8000.

Curtis S. Chin explores Asia’s growing inequality

Writing in Phnom Penh Post, Curtis S. Chin explores the rise of inequality in Cambodia. Ahead of upcoming elections, Curtis suggests more introspection is needed on the impact of foreign investment and development programs, that have successfully grown both the economy and rates of inequity within the nation.

He suggests, more than poverty, companies entering growth markets also need to think about inequality.

An illuminating read.

Click here to read “Phnom Penh Post: Wanted: a level playing field”.

For more information, or to book Curtis S. Chin as a keynote speaker for your conference or event, please contact Leo von Bülow-Quirk at or call 0044 (0) 20 7792 8000.

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