As part of his European tour, Harper Reed spoke at this year’s Gulltaggen conference April 24th – 25th – the largest event in Norway and the Nordic countries within digital marketing, communication, innovation, leadership and creativity. He impressed organisers who said: “Harper was great and brought such a positive energy to the conference.” Click here to watch Harper in action in Norway.
Successful evening at the Royal Automobile Club last night (30th April). Greg Williams, Executive Editor of WIRED UK, moderated while Harper Reed, CTO Obama 2012, discussed the use of technology to win the Obama 2012 presidential campaign and the legacy this success has for the future. The room was packed and there was a lively Q & A after.
Great to see Harper Reed on BBC’s Newsnight last night (29th April) talking to Jeremy Paxman about how the Obama 2012 campaign used digital technology; the internet and social media to win the Presidential election.
There were plenty of Twitter reactions, Harper was quoted: “Targeting through technology isn’t creepy … we’re trying to get the conversation closer to the constituent”
Click here to watch Harper (48 minutes in).
Technology engineer, innovator and entrepreneur, Harper Reed has been receiving great reviews for his European tour so far.. we can’t wait to welcome him to London next week!
Harper will be talking about his use of technology for the 2012 Obama For America campaign next Tuesday 30th at the Royal Automobile Club, he will be in conversation with Greg Williams, Executive Editor of print and digital at WIRED, London.
Marketing Week interviews Harper Reed, former CTO on the Obama for America 2012 campaign, on his forthcoming visit to London. Read Harper’s views on how businesses can best realise the full potential of social networks in ‘Not enough brands use social to listen’ .