Summer Tips II: finding the right speaker
Finding the right speaker to fit the event is essential. A well-known name can be a real draw, but there are thousands of speakers, many of them great value, who can contribute sophisticated insights without breaking the budget. Spending the same budget on several lesser-known speakers can also provide additional flexibility, allowing you to break up the conference with more speaking slots or to put together panel discussions and debates.
As Head of Research at Chartwell, my job is to keep up to date with the latest developments in issues that are important to our clients and to expand our networks constantly in these areas so that we can provide the best talent. Our team touches base with speakers every week by attending lectures, meeting them in person or, for those further afield, talking on the phone. This ensures that we only recommend speakers we rate highly.
We’re always unearthing new talent in a very wide range of areas. Our searches involve everything from highly specialised topics, such as leading authorities in the automotive industry, to reacting in real-time to major current affairs issues. For example, a day after the Fukushima nuclear disaster we put out a research paper on experts who can discuss the repercussions for the global energy industry and for Japan’s economy.
Watch our Head of Research, Leopold von Bülow-Quirk, discuss our research-led approach here.