Summer Tips I: how to use speakers
Using speakers in an interesting and imaginative way delivers a successful and memorable conference. By setting up debates and interviews you can maximise the impact of great speakers. Although a keynote can be an effective way of communicating a message to an audience, often two speakers in conversation or interview can be equally rewarding.
For example, we paired Dominque de Villepin and Javier Solana on the future of Europe. Both are foremost experts in their field, but together they created a unique experience that you couldn’t have got anywhere else.
Another good idea is to get an external moderator. A host links different segments of the conference and keeps the audience engaged with the subjects being discussed. While an interviewer or ‘challenger’ can ensure the speaker tackles the tougher questions. One cost effective way to get expert analysis and insight is to organise a conference call with a speaker and clients. The advantage of this is that it can be set up quickly in response to real time events.
Watch Partner Katy Cole talk through her thoughts on how to use speakers here.