Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realising success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker.
His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.
In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in the Platinum Rule Group—a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.
Tony is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best-selling “The NEW Art of Managing People” (Free Press/Simon & Schuster, 2008); “Charisma” (Warner Books, 1998); and “The Platinum Rule” (Warner Books, 1996). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Optimism Advantage (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognised behavioural style assessment tool – The Platinum Rule.
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