Thales Teixeira Keynote Speaker

  • Former Associate Professor, Harvard Business School
  • Digital disruption, customer-centric innovation and digital transformation
  • Author, ‘Unlocking the Customer Value Chain’

Thales Teixeira's Biography

Thales Teixeira was an Associate Professor at Harvard Business School for 10 years before founding digital consultancy Decoupling.co. At Harvard, he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.

He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian.

He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current panelists of CNBC’s Disruptor 50 annual list of most innovative startups. He has consulted, advised or educated top executives of over 15 of the Fortune 100 companies, among them Bayer, BMW, Unilever, Microsoft, Nike, Samsung, Siemens, YouTube, among others.

His new book, ‘Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption‘ (2019), explores how to understand, build or respond to digital disruptors using customer-centric innovation. Thales also wrote a chapter in the book ‘The Transformation Playbook: Insights, Wisdom and Best Practices to Make Transformation Reality’ (2019).

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Videos of Thales Teixeira

Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Why Some Ads Go Viral and Others Don't
Why Some Ads Go Viral and Others Don't
HBS prof. Thales Teixeira: How to respond to the digital disruption?
HBS prof. Thales Teixeira: How to respond to the digital disruption?
Sarder Author Talks - Thales Teixeira, Full Episode
Sarder Author Talks - Thales Teixeira, Full Episode
Thales Teixeira Introduces
Thales Teixeira Introduces "Decoupling" as the Customer-centric Approach to Digital Disruption

Books by Thales Teixeira

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Thales Teixeira
The Transformation Playbook Insights, Wisdom and Best Practices to Make Transformation Reality

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