Thales Teixeira Cambridge, MA

  • Associate Professor, Harvard Business School
  • Digital marketing, digital disruption and ecommerce strategist
  • Expert on the economics of attention

Video

Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Why Some Ads Go Viral and Others Don't
Why Some Ads Go Viral and Others Don't

Biography

Thales Teixeira speaker profile:

Thales Teixeira is the Lumry Family Associate Professor at Harvard Business School. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.

He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian.

He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current panelist of CNBC’s Disruptor 50 most innovative startups. He has consulted, advised or educated top executives of over 15 of the Fortune 100 companies, among them Bayer, Unilever, Netflix, Nike, Siemens, YouTube, as well as dominant players in Europe, South America and Asia.

His new book, Unlocking the Customer Value Chain, explores how to understand, build or respond to digital disruptors.

For availability and speaker fees, please contact Thales Teixeira’s speaking agent at Chartwell here, or call +1 972 385 1021 for U.S. inquiries or +44 207 293 0864 for international inquiries.

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