Thales Teixeira Keynote Speaker

  • Former Associate Professor, Harvard Business School
  • Digital disruption, customer-centric innovation and digital transformation
  • Author, ‘Unlocking the Customer Value Chain’

Thales Teixeira's Biography

Thales Teixeira was an Associate Professor at Harvard Business School for 10 years before founding digital consultancy Decoupling.co. At Harvard, he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.

He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian.

He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current panelists of CNBC’s Disruptor 50 annual list of most innovative startups. He has consulted, advised or educated top executives of over 15 of the Fortune 100 companies, among them Bayer, BMW, Unilever, Microsoft, Nike, Samsung, Siemens, YouTube, among others.

His new book, ‘Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption‘ (2019), explores how to understand, build or respond to digital disruptors using customer-centric innovation. Thales also wrote a chapter in the book ‘The Transformation Playbook: Insights, Wisdom and Best Practices to Make Transformation Reality’ (2019).

Read More

Videos of Thales Teixeira

Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Prof. Thales Teixeira, Harvard Business School - Online Marketing Rockstars Keynote
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Thales Teixeira at Cannes Lions, Recipe for Viral Advertising
Why Some Ads Go Viral and Others Don't
Why Some Ads Go Viral and Others Don't
HBS prof. Thales Teixeira: How to respond to the digital disruption?
HBS prof. Thales Teixeira: How to respond to the digital disruption?
Sarder Author Talks - Thales Teixeira, Full Episode
Sarder Author Talks - Thales Teixeira, Full Episode
Thales Teixeira Introduces
Thales Teixeira Introduces "Decoupling" as the Customer-centric Approach to Digital Disruption

Books by Thales Teixeira

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Thales Teixeira
The Transformation Playbook Insights, Wisdom and Best Practices to Make Transformation Reality

Check Thales Teixeira's speaking availability and fees

Interested in booking Thales Teixeira to speak at an event? Please provide your details and we’ll get in touch within 24 hours.

    View our related Speakers

    Maurice Obstfeld Speaker
    Exclusive
    Maurice Obstfeld
    Chief Economist at the International Monetary Fund (2015-2018)
    Jeffrey Hollender Speaker
    Exclusive
    Jeffrey Hollender
    Corporate Responsibility & Sustainability Expert
    Joel Salatin Speaker
    Exclusive
    Joel Salatin
    Sustainability & Food Policy Expert
    Rohan Silva Speaker
    Exclusive
    Rohan Silva
    Former Senior Adviser to UK Prime Minister
    Lara Setrakian Speaker
    Exclusive
    Lara Setrakian
    Journalist and Trust Expert
    Charles Adler speaker
    Charles Adler Speaker
    Exclusive
    Charles Adler
    Co-founder, Kickstarter
    Anna Piperal Speaker
    Exclusive
    Anna Piperal
    Inspiration Speaker and Digital Enthusiast
    Sajid Javid Speaker
    Exclusive
    Sajid Javid
    Chancellor of the Exchequer - UK (2019-2020)
    Mike Isaac Speaker
    Exclusive
    Mike Isaac
    Technology Journalist and Reporter for The New York Times
    Mauro Guillén Speaker
    Exclusive
    Mauro Guillén
    One of the World's Foremost Experts on Global Trends

    We use cookies

    We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

    Accept Cookies