Somi Arian U.K.

  • Founder of Smart Cookie Media
  • Managing Director of Career Drive
  • UK's Top 25 Voices of 2018

Video

How Millennials Are Changing the Market
How Millennials Are Changing the Market

Biography

Somi Arian is a Filmmaker, Millennial Engagement Specialist, LinkedIn Top Voice, the Founder of Smart Cookie Media and Co-Founder of Career Drive.

Somi has been invited to speak regarding millennials in both marketing and the workforce at Morgan Stanley, Vogue House, French Chamber of Commerce Digital Forum, Funding Circle, The Club at The Ivy among others.

During her MPhil research in Political Philosophy at St Andrews University, Somi became interested in the impact of technology on society and how habits are formed in the digital native generation.

From 2010 to 2015 Somi produced a number of films and documentaries including over a hundred episodes of a highly popular reality show about the British culture for a leading London-based Middle Eastern channel.

Bringing together her knowledge of the entertainment industry and her research on the digital native generation, Somi endeavours to bridge the gap between the millennials and Gen Z with established brands.

Somi and her team have produced content for Steinway, Bentley, Savile Row and JP Morgan, to name but a few. In September 2018 Somi released “The Millennial Disruption” documentary. The film sheds light on the impact of the internet on millennials and what this means to the businesses of our time.

In 2018 Somi got together with an MD of a Fortune 100 company to build a platform called Career Drive. The platform contains 67 episodes of a mini-drama series, followed by a Gogglebox-esque discussion forum, focused on millennials workplace behaviour.

Read More

Blogs & Articles

Check Speaker Availability

Please provide your details and we’ll get in touch within 24 hours

    View our related Speakers

    Jeremy Warner Speaker
    Exclusive
    Jeremy Warner
    One of Britain's foremost financial, economic and business journalists
    Harper Reed Speaker
    Exclusive
    Harper Reed
    Chief Technology Officer, Obama For America 2012
    Peter Cornelius Speaker
    Exclusive
    Peter Cornelius
    MD and Chief Economist, AlpInvest Partners
    Jeff Benedict Speaker
    Exclusive
    Jeff Benedict
    Best-Selling Author & Special Features Writer, Sports Illustrated
    Olaf Groth Speaker
    Exclusive
    Olaf Groth
    Expert on Disruptive Technology Trends & Futures
    Basim Al-Ahmadi Speaker
    Exclusive
    Basim Al-Ahmadi
    Political Risk and Strategy Consultant
    Marcus Orlovsky Speaker
    Exclusive
    Marcus Orlovsky
    Social Entrepreneur and expert on leadership and change
    Barbara Krumsiek Speaker
    Exclusive
    Barbara Krumsiek
    Globally Recognized Leader in Sustainable Investing
    Justin Massa Speaker
    Exclusive
    Justin Massa
    Founder & President, Food Genius, Portfolio Director, IDEO
    Nick Southgate Speaker
    Exclusive
    Nick Southgate
    Leading Behavioural Economist

    We use cookies

    We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

    Accept Cookies