Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author. Nicole is one of the Drum’s 25 Women Who Shaped The Digital Industry in the last 25 Years. She is also Wired Magazine’s top 100 – first annual survey of Britain’s Digital Power brokers and a Women in IT Finalist.
She works on the front line of innovation – bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption. And when that’s done making it actually happen. She is rebellious and restless – a true entrepreneurial spirit. She spent years learning the fine art of intrapreneurship. She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses. Where most of us say ‘why not’ she will already be halfway through doing it. She brings an attitude based on hard earned experience to the way business now needs to think and work.
Disruption presents many challenges and opportunities – Nicole turns both into advantages. She is not content unless her clients get impact and return on their investment. It’s always about delivering measurable value to the Business.
Nicole is the founder of The NYC and before that the Ogilvy Labs – the dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc. Nicole’s Amazon Best Selling first book, ‘Rough Diamond: Turning Disruption into Advantage in Business and Life’, is available. As are the courses on how to be an Intrapreneur. Just a few of the clients she has worked with over recent years. Danone, Havas, Amex, IBM, Ravensbourne University, BP, London Business School, E&Y, Accenture, Pfizer, GA Group, Great Western Railways (GWR), Go Compare/WeFlip™, Unilever, BA and Whitbread.
Nicole also works with many pioneering businesses around the world. For example Appear[Here], Microsoft Ventures, IBM Smartcamp, Cisco Big Awards. Nicole sits on several boards, judges, mentors and travels the world giving talks on many topics from disruption and life and what to do about business transformation and behavioural change.
Nicole sits at the complex intersection of business, creativity, technology, marketing and the future. She is always turning disruption into advantage.
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