Michael McQueen is an Australian-born speaker, social researcher and best-selling author.
Michael is the author of “Winning the Battle for Relevance” (NextGen Group, 2013). It builds upon research into 500 of the world’s most iconic brands, exploring how well-established businesses and institutions may rapidly become obsolete, and how others can avoid their fate.
From 2009 to 2010, Michael released a range of gift books called Momento and Wisdom which were designed to bridge the generation gap in families by helping parents pass on their stories and life lessons to the next generation.
Michael’s first book, “The ‘New’ Rules of Engagement”, was the culmination of a 3-year study of the key drivers of youth culture around the world. With an emphasis on the values and attitudes of Generation Y, this 2007 release was designed to help business leaders, educators and parents to better engage younger generations.
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