Michael Dubin is chief executive and co-founder of Dollar Shave Club, the subscription based service that has become a sensation with customers. When Dubin released a YouTube video in March 2012 introducing his company, he had no idea replenishable razor blades were going to be such a big hit. The video went viral, orders poured in (12,000 in the first two days) and the company’s website, DollarShaveClub, crashed in the first hour. The subscription-based business model is nothing new, but it’s the convenience, price and cheeky slogan — just profane enough that it can’t be printed in the Los Angeles Times — make the company stand out from and compete with big razor brands such as Gillette and Schick, whose have closely guarded their marketshare for decades.
The story of Dollar Shave Club is extraordinary: After starting with $1million in seed funding in March 2012, the company grew at an exponential rate securing $75million in series D funding in June 2015. The next year was acquired by Unilever for a reported $1 billion. The company has been recognized with several top media awards, including two Webbys and a CLIO image award.
Michael speaks on entrepreneurship, innovation, and marketing from his experience of turning Dollar Shave Club into a major brand in a highly mature and competitive space.
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