Global expert on Creativity and Innovation
Author of "The Creativity Code"
Co-founder and Managing Director of Qreativity, an organisation dedicated to enhancing people's creativity
Dr. Bloomfield was the pinnacle of PHD Media’s annual thought leadership tech event, BrainScape. His background in anthropological studies, infectious sense of humor and natural stage presence were the perfect formula to an enthralling narrative on the history and powerful application of creativity. Without a doubt, Dr. Bloomfield was one of the best speakers we’ve had in the last eight years, leaving a room of C-suite executives inspired and equipped to take his transformative insights into action.
– Raushanna Salhi, Marketing & New Business Manager, MENA, PHD
Dr. Michael Bloomfield is a creativity and innovation expert and anthropologist. He is a leading authority on creativity thinking – which is not being recognised as one of the most crucial skills in the professional world, as well as in the booming area of personal growth and wellbeing.
Author of the book “The Creativity Code”, Michael has made two major contributions to the field. Firstly, he has developed the first unified scientific theory of creativity, Generator Theory, which has been described as the Darwinism of creativity. Secondly, he has developed the world’s first creativity training system, called Kleytro – which does for creativity what yoga does for body and mind and jiu-jitsu for self-defence.
Michael’s work has been published in the Guardian newspaper, and he has run Guardian Masterclasses in how to unlock your creative potential. He has given numerous talks on creativity and innovation to global organisations including IBM, Barclays Bank, and Pernod Ricard.
Through his exhaustive research and practice, Michael has become a creative powerhouse himself. He came up with the big idea behind a UK government motorcycle safety TV campaign which contributed to a significant reduction in road deaths, helped rebrand an ailing American food chain which led to its profits soaring by tens of millions of dollars, and is currently developing the world’s first systematic creative brain training app, to be launched this year.
Michael Bloomfield is co-founder and Managing Director of Qreativity, an organisation dedicated to enhancing people’s creativity through training programs, coaching, talks, and digital solutions.
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