Karl Lillrud Keynote Speaker

  • Author and entrepreneur
  • Named one of the world's top 30 e-commerce influencers
  • Founder of the first online-based interior design store in Scandinavia

Karl Lillrud's Biography

Karl Lillrud is one of the world’s top online business experts. He has extensive experience working with companies at various stages of development, from unicorn start-ups to Fortune 500 companies. Karl is the author of six books on running online businesses. He has been honoured as one of the world’s top 50 e-commerce speakers, top 50 e-commerce experts, and top 30 e-commerce influencers.

Karl took a burning interest in the growth of global e-commerce and retail at an early age. It led him to study customer behaviour and customer psychology to understand more about the difference between a customer and a window shopper. He also wanted to understand why e-commerce conversion is around 3% as compared to the retail conversion of around 57%.

Karl Lillrud started his first business at age 16. Today, 25 years later, he has helped organizations like Volvo, H&M, Spotify business, AstraZeneca, 3, Tele2, TUI and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors. He has already helped over 1,000 e-commerce stores to increase their conversion and market growth

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