Justin Hughes Keynote Speaker

  • Expert on building high-performance cultures
  • Executive Officer and Red Arrow Pilot, Royal Air Force (2000-02)
  • Author of 'The Business of Excellence'

Justin Hughes's Biography

Justin Hughes is an expert on building high-performance cultures.

As a former fighter pilot, Executive Officer of the Red Arrows, senior corporate executive and current biotech entrepreneur addressing climate change, Justin has ‘skin in the game’ when it comes to building high-performance cultures. He is a renowned speaker on a range of related topics including leadership, building high-performance teams (inc virtual), decision-making under ambiguity, and high-risk environments. Delivery options include keynotes, facilitation and workshops and he has extensive experience with diverse audiences in the US, Europe, the Middle and Far East, and China.

Justin brings an unusual combination of a highly engaging delivery style and clear, actionable insights based on first-hand knowledge of the most demanding operating environments. His passion for high performance evolved from his experience as a fighter pilot, flying in over 250 displays worldwide on the Red Arrows. Justin’s BETTUR (Better Understanding of Reality) model is based on personal learning of how you plan, execute and adapt in situations characterised by ambiguity, imperfect information, speed of change and pressure to deliver.

Since leaving the RAF, Justin has worked as a strategic adviser who partners with senior leadership teams to improve organizational effectiveness. Clients have included Microsoft, the United Nations and Mercedes Formula 1, and he is a regular contributor to BP’s global Leading in Operations programme.

Justin is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director Magazine, the Daily Telegraph and the Independent, and interviewed for BBC World ‘Talking Business’, BBC Breakfast and GB News.

Justin has an MBA with Distinction from London Business School and an MSt with Distinction in International Relations from the University of Cambridge. For the latter, he planned a thesis on pandemics but thought nobody would be interested (in 2017!), and instead analysed the threat posed by cryptocurrency to the financial order; he is currently sitting on a return of 1000%; unfortunately he only bought $30.

Read More

Justin Hughes's Speaking Topics

  • Building High-Performance Cultures/Teams

  • Leadership

  • Risk

  • Decision-Making

  • Strategy

  • Peak Performance

  • Resilience

  • Mental Health

Read More

Videos of Justin Hughes

Justin Hughes Speaker Showreel
Justin Hughes Speaker Showreel

Comments & Testimonials

Having heard Henry Kissinger, Bill Gates, Gordon Brown & David Cameron...I learnt more from Hughes than the rest.
Words and Pictures

Check Justin Hughes's speaking fees and availability

    Sending your message…

    Please wait, this can take a moment

    Message sent…

    Close

    Please provide your details and we’ll get in touch as soon as possible.

    We can only respond to requests for professional speaking engagements. We are unable to respond to requests for autographs, shoutouts and personalized messages.

    Discover other speakers

    Lucrezia Reichlin Speaker
    Exclusive
    Lucrezia Reichlin
    Professor of Economics at the London Business School
    Mauro Guillén Speaker
    Exclusive
    Mauro Guillén
    Professor of Management and Vice Dean at the Wharton School
    Kathryn Schulz Speaker
    Exclusive
    Kathryn Schulz
    Author, Pulitzer Prize Winning journalist, and staff writer at The New Yorker
    Terry Virts Speaker
    Exclusive
    Terry Virts
    Former Commander of the International Space Station
    Meghan Cox Gurdon Speaker
    Exclusive
    Meghan Cox Gurdon
    Children's Book Reviewer, The Wall Street Journal
    Chris Deaver and Ian Clawson Speaker
    Exclusive
    Chris Deaver and Ian Clawson
    Leadership & Culture Shaping Experts and Co-Founders of BraveCore
    Michael Dubin Speaker
    Exclusive
    Michael Dubin
    CEO & Co-Founder, Dollar Shave Club
    Dr. Kathy Sullivan Speaker
    Exclusive
    Dr. Kathy Sullivan
    Astronaut, Explorer & Most Vertical Person in the World
    Ed Conway Speaker
    Exclusive
    Ed Conway
    Author of the Material World - a critically acclaimed book that has been shortlisted for the Financial Times and Schroders Business Book of the Year Award
    Merryn Somerset Webb Speaker
    Exclusive
    Merryn Somerset Webb
    Senior Columnist, Bloomberg Opinion - expert on personal finance and investments