John Zogby Keynote Speaker
- Senior Analyst at JZ Analytics (2012-present)
- Founded the Zogby Poll, an interactive online polling methodology
- Expert on US political opinion and consumer sentiment
John Zogby is an internationally respected pollster, opinion leader and best-selling author. A highly regarded expert on the dynamics of US politics and consumer trends, he currently serves as Senior Analyst at JZ Analytics, a political and public opinion polling firm.
An early pioneer in the practice of online polling, John introduced the Zogby Poll, an interactive polling methodology now widely used by pollsters around the world. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft and the US Census Bureau.
John founded the polling firm Zogby International in 1984. Since then, he has conducted polls and focus groups around the world, though it is for his polls during United States Presidential elections that he has come to prominence. In the 1996 election his final poll came within a tenth of a point of the actual result. He also correctly polled the cliffhanger result of the 2000 election, won narrowly by George W. Bush, in contrast to most other pollsters who had expected Bush to win easily.
John is the author of the New York Times best-seller, “The Way We’ll Be: The Zogby Report on the Transformation of the American Dream” (2008). He writes weekly columns in US News & World Report, News Corp’s The Daily and on Forbes.com. He also contributes monthly to Politics magazine. He has appeared on every major US television network, the BBC and scores of US and international cable news programmes.