Joanna Yarrow is one of the UK’s leading experts in sustainable living. She has long specialised in sustainable living and making green, healthy lifestyles both attractive and accessible to the broadest audiences through consultancy, broadcasting, writing & practical projects.
Joanna is a founder of the sustainability company Beyond Green, and is also a non-executive director of the Beyond Green Group. She helps steer the company’s work on sustainable lifestyles, and provides strategic advice to clients ranging from city leaders to the Olympics.
She is also Head of Sustainability for IKEA UK. Here, her role is to help deliver the home furnishing retailer’s objectives to become a more sustainable company, as well as advising IKEA customers on how they can live a more sustainable life at home.
A “face” of sustainability, Joanna is also a prolific media personality. She presented BBC3’s Outrageous Wasters, and regularly appears on lifestyles and current affairs programmes including GMTV and ITV Tonight. She has also presented ITV’s 60 Minute Makeover, bringing a glamorous green touch to interior design.
Joanna is the author of “1,001 Ways You Can Save the Planet”, “How to Reduce Your Carbon Footprint” and “Eco-logical!” – books designed to make green living easy & accessible for a broad range of readers.
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