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Jeff Sampler

Jeff Sampler

speaker location icon China and Thailand

Professor of Practice in Strategy and Technology at China Europe International Business School

Experienced board member of both FTSE 100 corporations and start-ups

Best selling author of two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon - Going Global

Jeffrey L. Sampler is a Professor of Practice in Strategy and Technology at China Europe International Business School (CEIBS).  Previously he was a faculty member of London Business School and the University of Oxford for over 20 years.  In addition, he has been a collaborator with MIT’s Center for Information Systems Research (CISR) for over two decades.  His research interests include the strategic implications of new technology, and the management of information as a strategic resource.  His work has appeared in such journals as Accounting, Management, and Information Technology, Fortune, Journal of Management Studies, Journal of Management Information Systems, MIS Quarterly, Sloan Management Review, and Strategic Management Journal.  His paper with John Cross and Michael Earl on the “Transformation of IT at British Petroleum Exploration” won first prize in the Society of Information Manager’s paper competition. He has written two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon – Going Global.

Dr. Sampler’s research straddles the intersection between strategy and technology.  He  is currently researching digital technologies as a driving force in the transformation of many industries.  His other area of focus is exploring the nature of strategic planning in very turbulent and rapidly growing markets – his recent book, Bringing Strategy Back, gives companies insights for planning in such environments.

He is also a frequent speaker at conferences and corporate management retreats and has travelled over 4 million miles giving lectures in over 35 countries. He has advised and been a board member of both FTSE 100 corporations and start-ups. Notable assignments include being advisor to the former president of Nokia for 5 years and advising 2 Heads of State.  Also, he was a non-exec director of an internet travel company for four years and during that time annual revenue increased from $16M to over $1B.  In addition, he has extensive experience advising family business and has worked with top family groups in India, Thailand, and China for many years. Also, he has been featured in Newsweek, BBC Television, BBC World Service, BBC Radio, CNBC, Economic Times, Financial Mail, and IT Web.

Speaking topics:

  • Strategic implications of new technology
  •  Role of technology in designing organisations
  •  Technology-enabled transformation
  •  Competing in the digital economy
  •  E-commerce and new business models



Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change


In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today’s competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment’s notice. Only then can strategic planning reliably play its part.

Sand to Silicon: Achieving Rapid Growth Lessons from Dubai


Over just three generations and within the past half century the tiny emirate of Dubai – which unlike many states in the region has not had the benefit of huge oil resources – has raised its profile globally through a range of bold developments and clever ideas. These include its free zones for business that have made it a regional centre for many firms, its biennial air show, the Dubai World Cup horse race, its development as a tourist centre that is home to some of the most stunning hotels in the world, the building of the Palm island and the planned construction of the world’s tallest building.

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