George Yip Keynote Speaker
- Renowned expert on global marketing, strategy and innovation
- Professor of Strategy and Co-Director of the Centre on China Innovation, China Europe International Business School (2011-present)
- Critically acclaimed author, "Strategic Transformation" (2013)
George Yip's Biography
Professor George Yip is one of the world’s leading speakers on global strategy and marketing, managing global customers, and internationalisation.
He is currently Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, which is the top business school in mainland China. It is a research centre for Western and Chinese companies to learn how to conduct innovation in China for both Chinese and overseas markets. He is also a Fellow of the Academy of International Business and of the International Academy of Management; a Visiting Professor at Imperial College Business School; Co-Executive Editor of Chinese Management Insights and serves on the Editorial Advisory Board of MIT Sloan Management Review.
From 2008 to 2011, Professor Yip was Dean of Rotterdam School of Management (RSM), Erasmus University, a top six European business school with over 7,500 students. Before joining RSM, he was Vice President and Director of Research & Innovation at Capgemini Consulting. Other faculty positions have been at Harvard, UCLA, Cambridge and London business schools. Other business positions include at Unilever and Price Waterhouse, and various boards.
Professor Yip’s latest book, “Strategic Transformation” (2013), was described by The Financial Times as “the chief executive’s in-depth guide to how to sustain and refresh strategy over time.” Previous books include, “Managing Global Customers” (2007) and “Total Global Strategy: Managing for Worldwide Competitive Advantage” (1992; 1995). The latter was selected as one of the 30 best business books of 1992; has been published in ten languages, and was updated as a 3rd edition in 2012. Other books include “Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region” (1998 and updated edition 2000) and “Strategies for Central and Eastern Europe” (2000).
George Yip's Speaking Topics
Organizational Intelligence (OQ) for Leaders
George presents his new and unique concept that ranks with IQ and EQ. He argues that leaders in today's complex business environment need OQ (organizational intelligence). The essence of which is knowing how to get a large organization to do what you want. In this talk, he presents five competences shown by effective leaders; the ability to foster an ethos, an understanding of action strategy, an understanding of the importance of rebelling from the top, the ability to stage moments of theatre, and a penchant for sending messages that reinforce the strategy.
The Rise of Innovation in China and Implications for Global Companies (MNCs)
In this presentation, George talks about how Chinese companies are moving from imitation to innovation, based on a ten-year research programme conducted by the CEIBS Centre on China Innovation at Zhejiang University. George discusses several topics including - the characteristics of China that foster innovation (supply and demand), - the specific nature of Chinese companies approach to innovation, - an insider's view of China's under-the-radar innovator, - the evolving significance of China as a base for innovation, among others.
In this talk, George explains how successful firms do not focus on past-successes. Businesses should make continual radical changes or strategic transformations to change their existing business model. Managers should be able to recognise the need for change, and identify the key organizational barriers to change. George presents audiences with a framework for strategic transformation and how to develop traditions for transformation (based on a study of the 20-year financial and strategic performance of 215 of the largest publicly listed British companies). He draws on his experiences as Dean of the Rotterdam School of Management and leader of digital transformation to online learning at Imperial College Business School.