Duncan MacPherson Kelowna, Canada

  • Co-Founder and Co-CEO of Pareto Systems
  • Innovative business change leader
  • Best-selling author


Breakthrough Business Development (2014)
Breakthrough Business Development (2014)
The Power of Scarcity (2012)
The Power of Scarcity (2012)


Duncan MacPherson is the ‘marketing guru’ and the co-founder and co-CEO of Pareto Systems, a leading business transformation and development platform. Pareto Systems is a pioneering client management platform developed to assist entrepreneurs with their professional code of conduct, and provides proven strategies that are actionable and designed for measurable results. The system is used by thousands of businesses in North America and Europe.

For over 20 years Duncan has been helping clients crack the code when it comes to consistent client acquisition and business development. As a consultant and acclaimed speaker, he has travelled internationally to discuss the methodology behind business growth and marketing across a range of sectors. Consequently, his expertise in demystifying business development and marketing in the financial world has universal appeal; from the high-level advisor to the successful wholesaler, to corporate financial institutions.

As well as being a highly sought after speaker, Duncan is also a best-selling author on the topic of business development and practice management. Titles include “Breakthrough Business Development – Take Your Business to the Next Level” (2007) and “The Promise of the Future: A Financial Advisor’s Guide to Effective Marketing” (2000)Drawing from these books, Duncan’s time-tested strategies focus primarily on increasing productivity, raising the level of service and ensuring a steady stream of high quality referrals from top clients.

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