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Denise Lee Yohn speaking

Denise Lee Yohn Keynote Speaker

  • Expert on Brand Leadership, Culture and Employee Engagement
  • Business Keynote Speaker
  • Bestselling Author, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn's Biography

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. Denise is widely considered a leading expert in branding, culture and employee engagement.

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.  Her insights have also featured in the New York Times , CNBC,  Wall Street Journal , NPR , USA Today , Harvard Business Review , Advertising Age , QSR Magazine , FOX Business TV and other outlets.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.

Outside her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

Denise has spoken for clients including TEDx Cornell, University , Consumer Electronics Show Catalyst , Lexus , National Restaurant Show , NFL , Facebook The Conference Board and many others.

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Denise Lee Yohn's Speaking Topics

READY & RESILIENT: Leadership For Now & Next

The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

EMPLOYEE EXPERIENCE DISRUPTED

Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

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Videos of Denise Lee Yohn

Denise Lee Yohn Keynote Speaker Reel
Denise Lee Yohn Keynote Speaker Reel
Achieve Brand Leadership -- Keynote Speaker Denise Lee Yohn
Achieve Brand Leadership -- Keynote Speaker Denise Lee Yohn
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
Chartwell Bites - Denise Lee Yohn (2020)
Chartwell Bites - Denise Lee Yohn (2020)

Articles, Media & Podcasts

Books by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

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