Denise Lee Yohn San Francisco, U.S.

  • Brand Leadership Expert
  • Business Keynote Speaker
  • Bestselling Author

Video

Denise Lee Yohn Keynote Speaker Reel
Denise Lee Yohn Keynote Speaker Reel
Achieve Brand Leadership -- Keynote Speaker Denise Lee Yohn
Achieve Brand Leadership -- Keynote Speaker Denise Lee Yohn
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
Chartwell Bites - Denise Lee Yohn (2020)
Chartwell Bites - Denise Lee Yohn (2020)

Biography

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

 

Past Speaking Engagements:

TEDx Cornell, University , Consumer Electronics Show Catalyst , Lexus , National Restaurant Show , NFL , Facebook The Conference Board and many others . . .

Recently Featured In:

New York Times , CNBC,  Wall Street Journal , NPR , USA Today , Harvard Business Review , Advertising Age , QSR Magazine , FOX Business TV and other outlets . . .

Read More

Blogs & Articles

Books

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Check Speaker Availability

Please provide your details and we’ll get in touch within 24 hours

    View our related Speakers

    Merryn Somerset Webb Speaker
    Exclusive
    Merryn Somerset Webb
    Editor-in-Chief, MoneyWeek
    Jennifer Zhu Scott Speaker
    Exclusive
    Jennifer Zhu Scott
    Founding Principal, Radian Partners
    Paul Markillie Speaker
    Exclusive
    Paul Markillie
    World expert on the disruptive impact of new technologies
    Dido Harding Speaker
    Exclusive
    Dido Harding
    CEO of the TalkTalk Group (2010-2017)
    Jonnie Penn Speaker
    Exclusive
    Jonnie Penn
    Founder of "The Buried Life"
    Scott Hartley Speaker
    Exclusive
    Scott Hartley
    Venture Capitalist and Best-Selling Author
    Jeremy Warner Speaker
    Exclusive
    Jeremy Warner
    One of Britain's foremost financial, economic and business journalists
    Camille Fournier Speaker
    Exclusive
    Camille Fournier
    Former Chief Technology Officer, Rent The Runway
    Kirby Ferguson Speaker
    Exclusive
    Kirby Ferguson
    Viral Film Producer
    Michael Dubin Speaker
    Exclusive
    Michael Dubin
    CEO & Co-Founder, Dollar Shave Club

    We use cookies

    We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

    Accept Cookies