David Nicholson is the co-founder of Living DNA. Living DNA is a family ancestry business that is consistently ranked among the top consumer genealogy DNA kits by journalists and genealogists for it privacy policies and precision.
David launched DNA Worldwide GRoup with an aim to help people benefit from the truth that science can offer in an easy, understandable way. In 2016, he co-founded Living DNA, overseeing the companies development, technology and science activities. With an eye for identifying and delivering on what consumers want in a consumer DNA service, David works every day to achieve that goal.
The company has won several awards including the British Chamber of Commerce Award for Best Small Business in 2017, the UK’s 2018 Insider South West International Trade Awards for International Growth, as well as the Company of the Year and 2017 Somerset Business Award for MArking and Promotion of the Year.
David spends half of his time in the US, where is always amazed by the passion people have for finding out more about who they are and how they fit into the world.
David Nicholson is active with philanthropic work within his own community and passionate about exploring the socially useful ways that DNA can be used, one example being to help combat racism.
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