Daniel Langer Keynote Speaker
- Leads Global Top Five Luxury Key Opinion Leaders to Watch 2021 (Netbase Quid)
- Most featured luxury expert worldwide: NYT, Forbes, The Economist, Bloomberg
- Professor of Luxury Strategy at Pepperdine University, top-rated luxury book author
Daniel Langer's Biography
Leading the global “Top Five Luxury Key Opinion Leaders to Watch 2021” by Netbase Quid, Équité founder and CEO Daniel Langer is one of the world’s most renowned and sought-after experts on luxury brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z. Daniel is the author of several top-rated luxury management books in English and Chinese, and he is the most frequently featured luxury expert in leading global media publications like Forbes, The Economist, The New York Times, Bloomberg, Skift, Nikkei, S&P, and Vanity Fair. He writes two weekly columns that are read by tenthousands of readers: The Future of Luxury in Jing Daily and Inside Luxury in South China Morning Post, covering a wide array of topics including Generation Z, China, luxury pricing, luxury experience creation, luxury disruption, sustainable luxury, digital luxury and A.I., and leadership in luxury. He is also a columnist for the Robb Report, the leading luxury publication world wide.
He won multiple awards for his work with brands in Europe, Asia, and the USA. He is also the Professor of Luxury Strategy at Pepperdine University in Malibu, California. With his team, he consults some of the world’s most admired and iconic luxury, lifestyle, and consumer brands and is an advisor to top-managers in the luxury industry.
His education includes Harvard Business School, and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and sustainable competitive advantage for luxury, lifestyle, and consumer brands. The insights he generated are disruptive and provided a quantum leap in the understanding of the concept of luxury and the psychology of luxury consumption. This allows brands to build dramatically more competitive strategies. His approach merges data generated utilizing some of the most advanced Artificial Intelligence based consumer sentiment tools with a profound understanding of business realities and the pressures of managing brands of all sizes. He also is the creator of one of the world’s most advanced luxury pricing tools, helping brands to price more precisely.
Daniel is an expert across many different luxury categories from luxury automotive to luxury fashion, from luxury beauty to luxury food, from luxury hospitality to luxury services, from high jewelry and diamonds to wines and spirits, from luxury tech to luxury apps, all categories in which he is working with market leaders and disruptors in their particular industries. He is one of the most sought-after experts on luxury in China, the world’s most important luxury market in volume and value.
His business career gave Daniel a deep understanding of global consumer insights with particular focus on China, Japan, Korea, Europe, and North America. He was globally responsible for multibillion dollar brands and is one of few business leaders who developed and built several highly profitable brands from scratch exceeding now hundreds of million dollars in revenue. His career included Nestlé and L’Oréal and his client list includes the who is who among luxury and lifestyle brands as well as many startups.
Daniel is a regular keynote speaker for global conferences and company events and offers tailor-made luxury masterclasses for companies in Europe, the USA, and Asia. He is extremely comfortable speaking and energizing large audiences of several hundred people. He spoke at London Business School, Singapore Management University, UCLA, and Politecnico di Milano, as well as at events of Viceroy Hotels, Gucci, Canada Goose, Ferrari to name a few. For Automobili Pininfarina he organized a the launch event for the 2-million-dollar Pininfarina Battista with a keynote presentation about disrupting though sustainable luxury. “Thought provoking,” “eye-opening,” “disruptive,” “made me rethink luxury,” “you just became the highlight of the conference” are some of the frequent feedbacks he received for his presentations.
Main Speaking Categories:
- Psychology (why people buy luxury)
- China and the luxury market