Damian Hughes Keynote Speaker

Damian Hughes is a bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.   His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset. His latest book, High Performance: Lessons from the Best on Becoming Your Best, has been a number one Sunday Times best seller.

His most recent book is “How to Change Your Life: Five Steps to Achieving High Performance” (2023), co authored with Jake Humphrey. The book about how the highest-performing people changed their lives – and how you can change yours.

His books have been translated into multiple languages.

Damian has been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story.  His biography, Marvelous Marvin Hagler became the UK’s best selling sports biography.

He was appointed as a visiting Professor of Organisational Behaviour and Change for Manchester Metropolitan University in September 2010.

He is the co-host of The High Performance Podcast, an acclaimed series of interviews with elite performers from business, sport and the arts, exploring the psychology behind sustained high performance.

He has served as a member of the coaching team for England Rugby League, England Roses, Scotland Rugby Union and a wide range of international and national sporting teams.