- Multi-disciplined, international, senior business advisor
- Founder of consultancy Change & Strategy International
- Author of 'The Change Catalyst: Secrets to successful and sustainable business change', which has won the award of "Business Book of The Year 2018"
Campbell Macpherson is a high-energy, multi-disciplined, international keynote speaker who inspires audiences to make positive change. He is a senior business advisor with more than 25 years of experience in enabling the design and successful delivery of strategic change, especially within the financial services.
Campbell advises organisations worldwide via his consultancy Change & Strategy International, which supports leaders in the development and delivery of successful and long-lasting change. Macpherson is an Executive Fellow at Henley Business School and delivers excellent workshops on both leading and embracing change, based on his two best-selling business books.
His latest book, ‘The Power to Change’ (Kogan Page, 2020), inspires readers to embrace and celebrate personal change and to see challenges as opportunities for growth.
His book ‘The Change Catalyst’ (Wiley 2017) was the 2018 Business Book of the Year and focusses on leading and navigating change in a business. This book has been hailed ”essential reading for CEOs and leaders of change.” He believes that change has never been more prevalent or more relevant – for individuals, for governments, for societies and for business. Additionally, the disruption we have witnessed over the last twenty years due to globalisation and the internet is nothing compared to the changes heading our way in the next decade alone. Campbell cites AI, automation, advanced robotics, climate change, immunotherapy, stem cell research, genetic medicine, clean energy, 3D printing, and the continued rise of China as just a few examples of these.
From April 2014-2017, Campbell Macpherson worked as Senior Advisor for Abu Dhabi Investment Authority, one of the world’s largest Sovereign Wealth Funds. Other career highlights have been as Strategic Change Advisor and Executive for IFDS, Aviva, James Hay, International Personal Finance, Friends Life, iPipeline, Cofunds, Gocompare, Centaur Media, and CAF. Campbell also worked as Board and HR Director at Sesame, where he merged five companies into one, creating the UK’s largest IFA Network.
Macpherson’s insights on strategic change have featured in publications such as Forbes and Fast Company. As an expert on change, he runs webinars for businesses with a particular focus on supporting the mental wellbeing of staff and building their resilience through periods of change and disruption. Macpherson believes that having a healthy, resilient workforce will allow businesses to manage and embrace change, and provides invaluable tools and techniques for coping with uncertainty.
Campbell Macpherson is an accomplished, entertaining and thought-provoking public speaker, an experienced Master of Ceremonies and a seasoned facilitator, in demand worldwide. In a world where 88% of change fails, Campbell can help organisations discover the essential ingredients to successful change.