Brian McBride Keynote Speaker

  • A global digital, retail and leadership legend
  • Chairman of the Trainline, holds board positions with Kinnevik AB,, Lazard's and Standard Life.
  • Former Chairman of ASOS & Former CEO of Amazon UK

Brian McBride's Biography

Brian McBride is the Chairman at Trainline PLC, on the Board of Standard Life Aberdeen and is a Non Executive Director with Kinnevik AB, a long established Swedish public company which invests in digital businesses like Zalando, Tele2 and Babylon. He is also Lead Non-Executive Director on the Board of the UK’s Ministry of Defence, a UK Government appointment.  He is a also Senior Adviser with Scottish Equity Partners.

Brian was Chairman of ASOS from 2012 to 2018 and was CEO of from 2006 to 2011.

Previously, he held senior roles at IBM in USA and UK, Dell Computers and was Managing Director of T-Mobile (UK). He has been a Non-Executive Director of Celtic Football Club PLC, SThree PLC, Computacenter PLC and, and has served as a Non-Executive Director on the Board of the BBC,  a member of the UK Government Digital Advisory Board and a Senior Adviser to Lazard’s Global Financial Advisory business.

Speaking Topics Include;

-The European Online and Digital Space
-The New Digital Context for Retail
-Social and Mobile
-AI in Business


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