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Brett Bruen

speaker location icon Washington, US

Former Director of Global Engagement in The White House

Founder and CEO of Global Situation Room

Expert in strategic and crisis communications

Brett Bruen is a former U.S. Diplomat who served as Director of Global Engagement at the White House. Brett is a specialist in using strategic communications to influence the course of crisis and conflict. Bruen created some of the government’s most innovative international programs for reaching new audiences around the world.

As Director of Global Engagement at the White House, Bruen was responsible for public diplomacy programs, international media, crisis communications, and global entrepreneurship. He is now a leading expert on counter-crisis management theory, a term he coined during his time on the U.S. National Security Council. While at the White House, Brett coordinated the United States’ response to Russian propaganda, developing the first interagency communications taskforce to push back against their misinformation machine. When more than 200 school girls were kidnapped in Nigeria, Bruen created a new campaign called Let Girls Learn, featuring top celebrities. He also built the President’s Spark Global Entrepreneurship initiative that raised billions for emerging entrepreneurs around the world. Now as a leading entrepreneur, Brett Bruen shares his experience and message with audiences everywhere.

Brett also unified public and private entrepreneurship programs for the first time under one banner, as part of President Obama’s Spark Global Entrepreneurship initiative. Bruen served in the Ivory Coast, Liberia, Guinea, Iraq, Venezuela, Argentina, Zambia, and Eritrea. He serves as an adjunct faculty member of the Federal Executive Institute, where he trains senior U.S. Government leaders on strategy and world affairs. Bruen founded GSR with a vision to democratize internationalization and give every business and organization the tools to navigate in foreign markets.



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