Sir Bradley Wiggins CBE

Sir Bradley Wiggins CBE is a former British professional road and track racing cyclist and Britain’s most decorated Olympian.

Wiggins made his name on the track and racked up six world titles and three Olympic gold medals before focusing fully on the road.His 2012 Olympics win on the streets of London cemented his position not just within his sport but as a household name in Britain. His easy charm in front of the press was legendary and he won the BBC Sports Personality of the Year award, voted for by the public, this proved that cycling was smashing its way into the mainstream.

Off the track, Bradley has made numerous radio and TV appearances including a special recording put together for BBC Radio 6 Music in which he discussed his love of music and mod culture alongside Paul Weller, after playing guitar with him at a charity concert back in 2012.

Wiggins has written a number of books about his career. The first, entitled In Pursuit of Glory, covers his success as a track cyclist at the Beijing Olympics, In My Time – the golden year of 2012 and ‘My Hour’. 2018 brought the release of Wiggins’ latest book, ‘Icons’.

Commercially, Wiggins has previously collaborated with Fred Perry clothing label to develop an authentic, non-technical range of cycle wear. Also, Halfords have a series of Wiggins bikes, designed to encourage children to get out cycling #youcanfly. Most recently Wiggins has announced his long-term strategic partnership with Skoda.