Bobby Jones Keynote Speaker

Co-Founder of Good is the New Cool, Conspiracy of Love and RIVET
Best-selling author, "Good Is the New Cool: Market Like You Give a Damn"
Purpose-Driven Leadership

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Bobby Jones's Biography

Bobby Jones is a visionary entrepreneur, renowned speaker, and best-selling author who has helped leaders in over 150 countries harness the power of business and culture as forces for good. Fueled by a profound purpose to ‘feed the good’ within himself, his communities, and the world, Bobby’s work inspires us to find the spark for new ideas, perspectives, and possibilities for our lives and careers.

Bobby’s highly demanded keynotes and workshops empower audiences with roadmaps to find lasting fulfillment and meaning in their work, igniting a fire that transforms their lives, work, and the world for the better. He has spoken at events worldwide, including SXSW, the United Nations, the Vatican, Harvard University, and Feira Preta.

Bobby is the co-founder of Good is the New Cool, a creative studio dedicated to bridging the Hope Gap with stories of inspiration, innovation, and impact. Good is the New Cool produces books, podcasts, TV shows, and the global conference series GOODCon, hosted in Los Angeles, London, Sydney, Toronto, and New York. Since the release of the best-selling book “Good is the New Cool: Market Like You Give A Damn” in 2016, Good is the New Cool has fueled a worldwide movement of creators leveraging business and culture to drive bold actions that inspire social change.

Bobby co-founded Conspiracy of Love, pioneering new eras of purposeful growth for the world’s leading companies, including adidas, Sephora, Oreo, Mondelez, Nike, and PepsiCo.

Bobby’s latest venture, RIVET, is a Gen Z-focused social enterprise that partners with popular brands to fund youth-led change through consumer purchases. By bringing together brands, influencers, and NGOs, Rivet will invest over $250 million in youth-led social innovation over the next decade.

Bobby lives in Fort Greene, Brooklyn, with his wife and son. He is an endurance athlete, having completed the New York, Chicago, London, and Berlin marathons. Now, he is on an inspiring quest to complete the prestigious six World Marathon Majors, with Tokyo and Boston remaining in his sights.

The Future of Leadership Is Authenticity and Purpose

In today's dynamic business environment, where competition is fierce and keeping teams motivated and aligned with organizational goals is a constant challenge, Authentic Leadership is a powerful competitive advantage for those prepared to lead with integrity and purpose. This session is a call to leaders to forge deeper connections, embrace their true selves, and lead with a sense of purpose that resonates with and galvanizes their teams toward innovation and growth.

Key Takeaways for the Audience:

The Power of Authenticity: Discover how authentic leadership can transform your organizational culture, creating a space where everyone feels valued, understood, and motivated to contribute their best.

Trust as the New Leadership Currency: Shift from micromanaging to empowering your team, granting them the autonomy to innovate and drive results.

Foster an Environment of Innovation: Create a workspace where mistakes are learning opportunities, encouraging open dialogue and creative risk-taking.

Master Emotional Intelligence: Embrace a leadership style rooted in empathy, understanding, and genuine connections, moving beyond traditional, impersonal models.

Find The Spark for High Employee Performance and Engagement

Employee engagement is at an all-time low, and stress is at an all-time high. In this transformative talk, Bobby Jones introduces the GPS to Purpose framework to create high-performing cultures, minimize 'busy work,' drive transformation, and attract, retain, and engage top talent. Applied at Sephora, PepsiCo, Microsoft, and others, this framework helps employees recognize their Gifts and Passions, unlocking their potential and inspiring them to be of Service to what matters most in their organization, leading to greater engagement, retention, and productivity.

Key Takeaways for the Audience:

Discovering Personal and Professional Alignment: Learn strategies to identify what truly motivates and fulfills you in your work, emphasizing the importance of aligning these insights with your professional endeavors for greater satisfaction and effectiveness.

Building Resilience through Purpose: Learning how finding meaning in work can act as a buffer against burnout and stress, fostering a more resilient and adaptable professional self.

Enhancing Engagement and Productivity: Discover how focusing on meaning and purpose can significantly enhance employee engagement, productivity, and overall well-being, leading to a more motivated and committed workforce.

Cultivating a Purpose-Driven Workplace: Understand the pivotal role organizations play in creating environments that support and encourage finding purpose in work, including practical steps for leaders to weave purpose into their corporate culture.

Sparking Innovation and Growth In A Rapidly Changing World

With consumer preferences and technology evolving at breakneck speed, organizations must be agile to thrive. ‘Sparking Innovation and Growth In A Rapidly Changing World’ focuses on the leadership skills required to steer teams through these changes effectively, fostering a culture of innovation and agility that can keep pace and excel in today's market.

Key Takeaways for the Audience:

Empowerment for Faster Decision-Making: Learn how empowering your team can enhance your organization's responsiveness to market shifts and opportunities.

Promote Exploration and Learning: Encourage an organizational culture that values experimentation and continuous learning, driving adaptability and innovation.

Authentic Leadership as a Change Catalyst: Leverage the strength of authentic leadership to build trust, ensure team alignment, and inspire your workforce to embrace and lead through change.

Prioritize Emotional Intelligence: Recognize the role of emotional intelligence in guiding your team through periods of uncertainty and change, fostering a supportive and inclusive atmosphere.

Meeting the New Expectations of Gen Z and Conscious Consumers

In the rapidly evolving landscape of consumer behavior, brands are facing a new challenge: connecting with Gen Z and conscious consumers who demand more than just a product. ‘Meeting the New Expectations of Gen Z and Conscious Consumers’ dives deep into this shift, offering a fresh perspective on how brands can realign their strategies to meet these demands.

Key Takeaways for the Audience:

Understanding the Gen-Z Mindset: Gain insights into the values, preferences, and purchasing behaviors of Gen-Z consumers, emphasizing the importance of aligning with their expectations for authenticity, social responsibility, and environmental sustainability.

The Three C's Framework: Learn about the intersection of culture, commerce, and conscience and how this framework is crucial for developing marketing strategies that resonate with conscious consumers and foster long-term loyalty.

Introducing the 7-Step Model: Discover a practical and actionable 7-Step Model designed to guide marketers in crafting campaigns and brand messages that increase sales and contribute positively to societal and environmental issues.

Building Brand Love and Trust: Understand the strategies for cultivating deep emotional connections with your audience, thereby increasing brand love and trust in a way that aligns with the conscious consumer's desire for meaningful impact.

Driving Sales through Social Impact: Explore how integrating purpose-driven initiatives into your business model can drive sales, enhance brand reputation, and meet the expectations of socially-conscious consumers.

Bobby Jones Keynote Speaker: Finding Personal Purpose

Bobby Jones Keynote Speaker: Unveiling Bobby's Personal Purpose

Bobby Jones on Purpose | IGNITE: Embracing the Future Highlight Reel

Bobby Jones Keynote Speaker: How-to lead with Purpose

Books by Bobby Jones

Good is the New Cool

Comments & Testimonials

I highly recommend Bobby as a speaker to anyone who wishes to motivate and energize their people, lead with a deeper sense of purpose and unlock a new level of growth in line with our deeper potential.

Amy Calvert Chief Executive Officer, Events Industry Council

Bobby came highly recommended and he more than exceeded our expectations by delivering a dynamic, challenging and very effective keynote address. The feedback has been really excellent and helped ensure that we were able to start a conversation with delegates about purpose.

Ian McGarrigle Chairman, World Retail Congress

Bobby, you have such an incredible positive impact on everyone you connect with - what a gift that is! We are so grateful for the time, attention, interest and support you showed me and the rest of the team at Hanes. Our success is indeed yours!

Tanya Deans President, Hanes Australasia

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