Ben Voyer London, UK
- L'Oréal Professor of Creativity Marketing
- PhD in Social Psychology from LSE
Ben Voyer is L’Oréal Professor of Creativity Marketing, and Full Professor of Marketing at ESCP Europe, Visiting Fellow, Department of Psychological and Behavioural Science, London School of Economics and Political Science (LSE).
Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts. His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE), corporations (KPMG, L’Oréal, LastMinute.com), and public research bodies.
He has authored or co-authored more than 150 scientific contributions to the field of applied psychology (journal articles, book chapters, conferences or invited presentations). He has been widely published in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain Sciences, Journal of Economic Psychology, Journal of Advanced Nursing) and management ones (Journal of Business Research, AMS Review). He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology.
Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.
Speaking topics include:
- Consumer behaviour
- Decision making
- Luxury and Fashion
- Organisational psychology