Ashley Fell Keynote Speaker

  • Expert in generational change and social shifts
  • Co-author of “Generation Alpha” and “Work Well Being”
  • Social Researcher and Director of Advisory at McCrindle

Ashley Fell's Biography

Ashley Fell is a social researcher, author and TEDx speaker.

Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha. As a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision.

Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand but engage with the first truly global generation. With years under her belt at McCrindle, Australia’s leading research-based advisory firm, Ashely is now the company’s Director of Advisory.

She is highly experienced in analysing trends, creating engaging research-based content, and devising communication strategies. Ashley’s extensive study on generational trends makes her well positioned to advise on how to achieve cut through in this rapidly changing, message-saturated era.

Ashley is the co-author of two books, Generation Alpha (Hachette Australia, 2023) and Work Well Being (Rockpool Publishing, 2020). In penning Generation Alpha, Ashley and her co-author Mark McCrindle, interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals. The book is meticulously researched and contains invaluable insights on how to empower this new generation.

In addition to delivering powerful keynote presentations, Ashely conducts trainings for corporate and not-for-profit organisations, hosts boardroom briefings and facilitates panels. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based content that analyses global and national megatrends.

For her insights on business and the future of work, Ashley is regularly featured on print media, TV programmes, radio, and podcasts.

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Ashley Fell's Speaking Topics

  • Work Wellbeing: Lead Thriving Teams

Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate. In this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.

  • Gen Z and Alpha Defined

Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session, Ashley outlines how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

  • Changing Times, Emerging Trends

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them.

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Videos of Ashley Fell

Why Storytelling Is So Powerful In The Digital Era | TEDxUniMelb
Why Storytelling Is So Powerful In The Digital Era | TEDxUniMelb
Ashley Fell @ QSP SUMMIT 2022
Ashley Fell @ QSP SUMMIT 2022

Books by Ashley Fell

Generation Alpha
Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times

Comments & Testimonials

Ashley was polished, succinct, poised and in every way, a truly professional speaker that engaged at a deep and personal level with my clients. Of the 20 speakers I engaged this year, Ashley ranks among the best, if not the best.
Investors Edge Finance
Ashley’s presentation was outstanding, vibrant, engaging and fascinating. Presenting to a group of talented and curious educators is no small feat but Ashley captivated and held the audience beautifully.
Loreto

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