Anna Piperal Estonia

  • Inspirational Speaker and Digital Enthusiast
  • Branding and Marketing Expert
  • Managing Director at e-Estonia Showroom


TED | What a digital government looks like | Anna Piperal
TED | What a digital government looks like | Anna Piperal
Code Blue, Tokyo | Keynote: Digital Society
Code Blue, Tokyo | Keynote: Digital Society "e-Estonia" by Anna Piperal


Anna Piperal is an inspirational speaker, digital enthusiast, branding professional and Managing Director at e-Estonia Showroom. She strives to change the world for the better, and enjoys generating creative ideas. Her experience in marketing has led her to become a Managing Director at the e-Estonia Showroom – an executive briefing centre and an innovation hub. It deals with entrepreneurship, investments, and tourism development.

Anna has worked with e-Government marketing projects and export promotions for ICT sectors to bring Estonian IT technology to the world. Previously, Anna had been responsible for Government Relations and worked with a cyber security company called Guardtime; they were developers of the blockchain technology. This has paired well with her role as Managing Director at e-Estonia Showroom as she deals with brand-building and communication. She is recognized as the Estonian National Expert for World Summit Awards, choosing and validating the best Estonian start-ups for the contest.

She has spoken to thousands of decision-makers, including world-leaders, presidents, ministers and kings, at the e-Estonia Showroom and other international conventions. She spoke at TED in July 2019, discussing the benefits of e-Government in Estonia. She seeks to convince world-leaders to implement technology in order to create a transparent and efficient effect, saving costs and gradually increasing citizens’ trust. Through her work, she has helped with the exploration of new ideas that could push the world to a better, bureaucracy-free space, she has supported the introduction of Estonian blockchain in the EU and has led projects, such as building VR-Estonia that allows anyone to drive into Estonian digital reality.


Speaking Topics
– E-governance and digital services
– Building the brand of e-Estonia
– Blockchain for the government
– Building trust into governments
– Citizen centric services

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