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Alan Sugar

speaker location icon London, UK

Founder of Amstrad

Star of the BBC’s The Apprentice

Former majority stake owner of Tottenham Hotspur

Lord Alan Sugar is one of the UK’s best-known businessmen, entrepreneurs and media person.

Lord Sugar founded Amstrad in 1968 which grew from a general importer/exporter to a specialist in consumer electronics. By 1970 it began manufacturing in the early days of personal computing launching the highly successful Amstrad CPC 464 in 1984. The company continued under Lord Sugars control until 2007 when it was sold to BskyB for about £125m.

Lord Sugar has since founded Amsair (1993), chartering business and executive jets; owns Amsprop (2007) a property company; owns and chaired Viglen Ltd (1994-2009) and from 1991-2007 was the majority owner of Tottenham Hotspur football club.

More recently Lord Sugar has shot to further fame as the star of BBC’s BAFTA award winning show “The Apprentice”. With the first five episodes of series five peaking at 8.11 million viewers, he is one of Britain’s highest profile Entrepreneurs.

Our Comment

"Lord Sugar is a stalwart of British entrepreneurs. Not content with successfully managing a whole empire of business, he has also risen to become a leading figure in advocating business start-ups. Through his wildly successful TV show he has popularised business to an entirely new generation of British viewers."

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