Marketing guru Rory Sutherland on the internet of things
Rory Sutherland, Vice-Chairman of Ogilvy Group UK, argues in his latest Spectator piece that most homes have surprisingly bad “interface design”, but the new generation of thermostats and the internet of things is starting to change that.
Having personally adopted the use of an internet-controllable central heating thermostat, such as those created by Nest Labs (now owned by Google) and Hive, Rory argues that the much-trumpeted claim that this technology can pay for itself in fuel savings within a year or so – around £200 – is entirely plausible.
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