Nick Southgate outlines what businesses can learn from behavioural economics
It was a pleasure to have Dr Nick Southgate drop by the Chartwell office. Over coffee he told us why businesses need to think more about thinking: all too often organisations overestimate the degree to which customers/clients think hard about their decision, and underestimate the degree to which people do a lot of things without thinking very much about them at all. Grasping this concept is crucial to engaging consumers and clients.
You can listen to the full interview below.
For information on how to book Nick for your conference or client event, please contact Leo von Bülow-Quirk at firstname.lastname@example.org or call +44 (0) 20 7792 8000.