TAGGED UNDER: Business, Entrepreneurs

Martin Sorrell on nation branding and global politics

Raleigh Addington
Raleigh Addington
editor at Chartwell Speakers

Chief executive of WPP group, Martin Sorrell is a business expert who runs the world leading  marketing communications services company. He was the main speaker at The American Security Project event on nation branding and global politics in April 2013 where he gave perspectives on country and city branding. Martin argued that good branding builds on the truth of a good product, saying “You can only sell a bad product once.”

Click here to watch the speech in full


We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

Accept Cookies