Julia Hobsbawm, Founder of Editorial Intelligence, recently gave a keynote at the 50th golden anniversary of Women in PR, an independent networking association of women working in Public Relations in the UK.

In an interview, Julia builds on one her topics – Face to Face in a Facebook Age – and explains that whilst online networking is useful, “the more hours you spend getting out there and meeting people, building real relationships and a real trust – the better.”

Click here to watch some highlights of the event.