TAGGED UNDER: Futurists, Innovation, Technology & Science
Harper Reed on Newsnight
Great to see Harper Reed on BBC’s Newsnight last night (29th April) talking to Jeremy Paxman about how the Obama 2012 campaign used digital technology; the internet and social media to win the Presidential election.
There were plenty of Twitter reactions, Harper was quoted: “Targeting through technology isn’t creepy … we’re trying to get the conversation closer to the constituent”
Click here to watch Harper (48 minutes in).
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Chief Technology Officer, Obama For America 2012