Harper Reed on Newsnight

Great to see Harper Reed on BBC’s Newsnight last night (29th April) talking to Jeremy Paxman about how the Obama 2012 campaign used digital technology; the internet and social media to win the Presidential election.

There were plenty of Twitter reactions, Harper was quoted: “Targeting through technology isn’t creepy … we’re trying to get the conversation closer to the constituent”

Click here to watch Harper (48 minutes in).

Technology & Innovation