Harper Reed on Newsnight

Raleigh Addington
Raleigh Addington
editor at Chartwell Speakers

Great to see Harper Reed on BBC’s Newsnight last night (29th April) talking to Jeremy Paxman about how the Obama 2012 campaign used digital technology; the internet and social media to win the Presidential election.

There were plenty of Twitter reactions, Harper was quoted: “Targeting through technology isn’t creepy … we’re trying to get the conversation closer to the constituent”

Click here to watch Harper (48 minutes in).


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