DOT EVERYONE: Latest initiative by digital pioneer Martha Lane Fox aims to "make Britain brilliant at the internet"
Martha Lane Fox, founder of lastminute.com, has called for the creation of a new national institution to make “Britain the most digital nation on the planet”. This would be achieved by enabling people to understand, and take full advantage of, the transformative power of the Internet.
Enter “Dot Everyone” – an initiative developed by Martha that aims to establish frameworks to help navigate the online world. She argues that there are three areas that should be prioritised, and best demonstrate the opportunities available from this project: education, women and ethics.
- DOT EVERYONE has to help educate people from all backgrounds about the internet, and make sure no-one is left behind by lacking in digital skills. Those in power also need to understand how the internet can help redefine public services, improve the lives of the most vulnerable and bolster our economy.
- DOT EVERYONE must put women at the heart of the technology sector, because something that is for everyone should be built by everyone. Closing the gender gap will improve innovation, productivity and performance, and give Britain a real edge.
- Finally, we should aim for a much more ambitious global role in unpicking the complex moral and ethical issues that the internet presents.
Watch her deliver the 2015 Richard Dimbleby Lecture (above), which outlines how “we can and should be inventing the definitive public institution for our digital age.”
Click here for more information, and to sign the petition.
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