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Martin Sorrell on nation branding and global politics

Chief executive of WPP group, Martin Sorrell is a business expert who runs the world leading  marketing communications services company. He was the main speaker at The American Security Project event on nation branding and global politics in April 2013 where he gave perspectives on country and city branding. Martin argued that good branding builds on the truth of a good product, saying “You can only sell a bad product once.”

Click here to watch the speech in full

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