One of Britain’s foremost trends experts
Founder and Managing Director, Next Big Thing (2002-present)
Author, The Next Big Thing (2009)
“His insights into the attitudes and behaviour of UK consumers proved highly useful.” – Wayne Garvie, MD Content & Production, BBC
William Higham is a consumer futurist, consultant, author and speaker. He predicts new consumer behaviours and help clients plan for them.
He is best known as the Founder and Managing Director of Next Big Thing, a strategic consultancy with clients ranging across industries: media (News International to BBC), technology (AOL to Telefonica /O2), drinks (Budweiser to Diageo), finance (RBS to HSBC), music (EMI to MTV) and advertising (Ogilvy to WPP).
His began his career in entertainment, as a PR executive at Sony, then Marketing Manager at Virgin and Universal, running campaigns for artists from The Rolling Stones and Michael Jackson to David Gray and The Cure. He worked as a consultant for trend forecasters Breaking Trends and later as Managing Director of online research agency OnePoll, the fastest growing online research business in the UK, where he oversaw online and mobile research campaigns. He launched Next Big Thing in 2002.
William is author of Europe’s first trend forecasting manual, “The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit” (2009) – now translated into four languages – and is regularly featured in the media. His mission is to help brands monetise new consumer trends by demystifying the forecasting process and identifying the opportunities (and threats) each new trend presents.
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