Expert on the influence of human behaviour and culture on business
Thought leader on human behaviour in relation to future technology
Founder of Whetston, a strategic foresight think tank
“Insight, inspiration and wonder. Thimon presented by way of storytelling in a natural manner which kept the attention of the audience.” - Deloitte
Thimon de Jong is an expert in examining how human behaviour and culture influence business and how to use this knowledge to sync business strategy with rapid societal changes. Able to use socio-economic and cultural change to meet the strategic needs of different industries, it is little wonder he is becoming one of the most sought after speakers of his generation.
Thimon runs his own company, Whetston, a strategic foresight think tank. He also teaches at Utrecht University on how sociocultural trends can be used to improve business strategy. Thimon’s speaking topics include Societal Trends for business (e.g. uncertain times, smart customization, unconnected, visual culture and the blurring of reality), Tech (offering deep insight into human behavior in relation to technology and social media), and how to prepare your generation for the millennial generation and Generation Z.
Thimon studied cultural studies and international business, writing his master’s thesis on subcultures. He started his working career in journalism. In his role as editor-in-chief of a youth magazine he discovered his passion for interdisciplinary people research and started working as a youth and media researcher for Science of the Time and FreedomLab Future Studies.
Thimon is currently working on his latest book, “The Blurring of Reality”.
Over the past ten years, Thimon has addressed international congresses and has spoken for companies and organisations including Unilever, Deloitte, Coca-Cola, Philips, Ikea, Tetra Pak and Asics. He is determined not only to inform his audience of theories and facts, but also to provide them with practical advice on how to utilise the information and help their business grow.
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