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Thales Teixeira speaker

Thales Teixeira

Cambridge, MA

Associate Professor, Harvard Business School

Digital marketing, digital disruption and ecommerce strategist

Expert on the economics of attention

Thales Teixeira speaker profile:

Thales Teixeira is an Associate Professor at Harvard Business School. There he teaches Digital Marketing Strategies, Ecommerce and Disruption Models to MBAs, PhDs and executives. His research domain comprises Digital Disruption and The Economics of Attention – i.e., how to capture, transact, measure and use consumer attention effectively to build brands cost effectively, particularly within TV and Internet videos.  With developments in information technology and telecom, videos – both commercial and noncommercial – will become pervasive in many activities of daily life. Discovering how to communicate effectively through videos will therefore become increasingly important over time. Professor Teixeira is also a proponent of using eye- and “facial expressions”-tracking technologies to engineer the design of video communications moment-to-moment in order to attract and retain viewer attention. Among his most recent findings, forthcoming in Marketing Science, is the optimality of what he terms brand pulsing (brief and frequent insertions of the brand logo on-screen) in TV commercials as a means to minimize ad skipping.

Teixeira holds a Ph.D. in marketing from the University of Michigan. He earned a bachelor’s degree in business administration and master’s degree in statistics at the University of São Paulo, Brazil. Before joining HBS, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft, HP, and Prudential.

His recent work explores understanding and responding to digital disruption. His articles have been featured at Harvard Business Review, Forbes, The Economist, NY Times, etc., and he has presented his research at Netflix, YouTube, Facebook, Warner Bros., Unilever, Paramount Pictures, Nike, BMW and Disney. Recent keynotes include Marketing Rockstars, National Retail Federation, Cannes Lions, among other global events.

For availability and speaker fees, please contact Thales Teixeira’s speaking agent at Chartwell here, or call +1 972 385 1021 for U.S. inquiries or +44 207 293 0864 for international inquiries.

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