Expert on the future of marketing and customer relationships
Award-winning and best-selling author of business books
Guest Marketing Professor, Vlerick Leuven Gent Management School (2010-present)
Steven Van Belleghem is a thought leader on the transformation of customer relations and the future of marketing. In 2012, Steven founded the inspiration company B-Conversational. He gives strategic advice to companies around the globe, helping them better understand the world of conversations, social media and digital marketing. In addition, he also helps clients set up long-term inspirational programs to change the mindset and enrich the knowledge of their teams.
Steven started his professional career in 2000 as a research assistant at the Vlerick Business School, where he remains a guest marketing professor to this day. He is an expert in guiding companies through the smart usage of technology in the customer relationship, without forgetting the human side of business.
In 2001, Steven became one of the first employees to join InSites Consulting, an innovative start-up in the online research industry. Over the next eleven years, he worked his way up to become one of the company’s managing partners and shareholders. During this period, the company grew from just 8 staff to 130 with branches in 5 countries.
Steven is a best-selling author of business books. His latest, titled “When Digital becomes Human” (2014), describes the need to digitise the customer relationship without forgetting the human aspect. He believes that today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books, “The Conversation Manager” (2010) and “The Conversation Company” (2012), are award-winning best-sellers with more than 50,000 copies sold.
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