Global thought leader in spreading innovative business ideas and marketing strategy
Best-selling author published in over 30 languages
Founder of websites Yoyodyne and Squidoo
Seth Godin is an internationally recognised speaker, best-selling author and popular blogger. He has written over 15 books, now translated into over 30 languages, and innumerable posts on marketing, unleashing innovative ideas, business leadership and maintaining drive in the face of adversity. Seth is also a successful entrepreneur, with a particular focus and track record in building effective publishing and information sharing platforms.
Seth’s most recent book, “The Icarus Deception: How High Will You Fly” (2012), explores current trends in the industrial economy and looks to possible futures driven by creativity. To fund the book, Seth drove a successful crowd-funding campaign which secured a record-breaking $120,000 in less than a day. He has written 16 other books, all global best-sellers, which have been translated into 35 languages. These include “Linchpin” (2010), “Tribes” (2008), “The Dip” (2007) and “Purple Cow” (2003).
As an entrepreneur, Seth has founded dozens of companies. Seth’s first internet company, Yoyodyne, was founded in 1995. It pioneered the use of ethical direct mail online, which he has since dubbed Permission Marketing. In 2006 he founded Squidoo, a site where users can post items of interest on their own web pages called ‘lenses’. By 2008 the site was one of the most visited in the world.
Seth Godin also writes, talks and consults extensively on what he sees as a global shift in marketing: away from the “interruption” paradigm common to TV and radio, towards a more personalised model.
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