Executive Officer and Red Arrow Pilot, Royal Air Force (2000-02)
Managing Director, Mission Excellence (2003-present)
Expert on motivation, leadership and sustaining peak performance
“Having heard Henry Kissinger, Bill Gates, Gordon Brown & David Cameron…I learnt more from Hughes than the rest.” – Words and Pictures
Justin Hughes is an expert on the behaviours, processes and leadership issues that are required to build a world class team.
Justin’s first career was in aviation. He joined the RAF aged 23 and during officer training, was awarded the Wilkinson Sword for outstanding leadership and graduated as top cadet of his entry. After completing flying training, Justin went on to fly the Tornado F3, a front-line air defence fighter aircraft. On the Tornado he was qualified to lead any scale of mission in any theatre, and was subsequently selected for the Red Arrows, the world’s premier formation aerobatic team. He performed over 250 displays worldwide as the Deputy Team Leader and Executive Officer.
In 2003 Justin co-founded Mission Excellence, an organisational performance consultancy focused on improving clients’ execution – closing the gap between what gets talked about and planned, and what gets delivered. Now acting as Managing Director, he draws from his personal experience of delivering results in complex high-pressure environments. Interventions are delivered in 2 main areas: Operational Excellence and Risk and Safety Management, in addition to keynotes and team development for management meetings and conferences.
In addition to core Mission Excellence activities, Justin is a renowned presenter. He has addressed Europe’s biggest gathering of business leaders, the Institute of Directors’ Annual Convention at the Royal Albert Hall, and the Middle East’s premier leadership forum, ‘Leaders in Dubai’, alongside Kofi Annan and Sir Richard Branson. He is a seed investor and founder partner in a retail fashion business, in particular advising on marketing and finance, and is a non-executive adviser on organisational performance and risk management to Inox Global Capital Management, a long/short equities emerging markets hedge fund.
Justin also helps develop strategy and operating models for aviation and internet start-ups, and mentors the founder of a community interest business.
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