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Freek Vermeulen

Freek Vermeulen

London, UK

Expert in strategic innovation

Associate Professor of Strategy & Entrepreneurship at the London Business School

Author, Business Exposed: The naked truth about what really goes on in the world of business (2010)

Freek Vermeulen is an expert and leading authority on business strategy.  He is an Associate Professor of Strategy & Entrepreneurship at the London Business School, where he teaches on both the MBA and Executive levels. He has designed and taught some of the School’s leading courses including Strategies for Growth, Strategic Management, General Management, and Mergers, and Acquisitions & Alliances which, together, earned him the School’s “Best Teacher Award”. In 2008, Freek was announced as the first ever recipient of the London Business School’s “Excellence in Teaching Award”.

Freek has advised and worked on executive programmes for leading corporates such as Lloyd’s, Maersk, Novartis, PwC, The Guardian, BP, EDS, IBM, KPMG, the Fiat Group, Rabobank, Toshiba, Roche Vodafone and many more. He has also developed a reputation as an authoritative keynote speaker covering topics such as strategic innovation, execution, stimulating growth and strategy implementation. In 2009, the Financial Times commented on Freek saying: “The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative”. In 2011, the FT also described him as a new management guru.

His latest book – “Business Exposed: The naked truth about what really goes on in the world of business (2010)” – won WHSmith’s Business Book of the Month and was described by the FT as “ornery and entertaining: a rigorous challenge to many business assumptions” and by The Economist as “punchy and readable”. His book has been translated in several languages, including Dutch, Russian, Japanese, Korean, and Chinese. In 2015, the Vienna University of Economics and Business honoured Freek with their inaugural “Theory-to-Practice Award”.

Freek serves on the Editorial Boards of the Academy of Management Journal, Strategic Management Journal, Organization Science, Strategy Science and the European Management Review. He is also a member of the Academy of Management and the Strategic Management Society and has served on the Advisory Council of the Academy of Management Journal. Freek obtained his first PhD in business administration (“cum laude”) from Tilburg University and went on to gain a further PhD in Organisation Studies from Utrecht University, the Netherlands.

Our Comment

"Freek is a leading expert and innovative thinker on business strategy. His powerful insights challenge his audiences to question their methods and re-examine their business models, helping them to weed out redundant practices and streamline their organisations. "

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