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Elle Luna Speaker

Elle Luna

California, USA

Author, “The Crossroads of Should and Must" (2015)

Former designer at IDEO

Artist, designer and the founder of Bulan Project

Elle Luna is a painter, designer and writer. She has played a key role in shaping some of the defining products and applications of our time. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDEO and with startups, including Mailbox, Medium, and Uber.

After years as a designer, Elle faced her own crossroads. In a powerful Medium post that went viral, Elle described the realisation that despite her professional success, all she really loved to do was paint. Step by step, while continuing to work full time as a designer, she walked her path toward becoming an artist until she could leave the corporate world behind in pursuit of her MUST.

In her first book, “The Crossroads of Should and Must” (Workman Publishing, 2015), Elle explains “There are two paths in life: should and must. We arrive at this crossroads over and over again. And every day, we get to choose.”

Elle currently resides in San Francisco and online at elleluna.com.

Our Comment

"After working as a designer with teams at Uber, Ideo, and Mailbox, Elle Luna realised that she wanted to leave the corporate world to become an artist, despite her professional success. She tells her personal and universally inspiring story, to encourage people to find and follow their true passion in life. Elle is a dynamic and enthusiastic speaker, who has proven her ability to move people to tears, and to action. "


L2 Forum (2014)


[youtube https://vimeo.com/l2inc/review/112723708/f89624c872]

Do Lectures- Elle Luna - The Importance of Doing What You Love (2014)


[youtube https://vimeo.com/120355373]


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