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Bruno Frey

Warwick, UK / Friedrichshafen, Germany / Geneva, Switzerland
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Leading expert on the economics of happiness and motivation

Author, "Happiness: A Revolution in Economics" (2010)

Member of the panel on Wellbeing and Happiness, Bhutan

Bruno Frey is the Distinguished Professor of Behavioural Science at Warwick Business School (WBS), specialising in economics of happiness and motivation, political economy and contemporary economic theory. He seeks to extend economics beyond standard neo-classics by including insights from other disciplines, including political science, psychology and sociology. According to ISI – the Institute for Scientific Information – Bruno is one of “the most highly cited Researchers”.

Bruno has written, co-written or edited more than a dozen widely praised books. These include: “Happiness: A Revolution in Economics” (2010), where he demonstrates the contribution that psychology can make to economics; and “Not Just for the Money” (1998), an economic theory of motivation where he argues financial incentives can be counter-productive if they crowd out intrinsic motivations to work.

Bruno has held a number of Switzerland’s top academic positions, as Associate Professor of Economics at the University of Basel (1969-present) and Professor of Economics at the University of Constance (1977-2012). In 2010 he was appointed research director of CREMA (Centre for Research in Economics, Management and the Arts, Switzerland). He currently holds the dual position of Distinguished Professor at WBS and guest Professor at Zeppelin University Friedrichshafen, Germany.

In 2012, the government of Bhutan appointed him member of the international advisory panel on Wellbeing and Happiness, which is due to be presented and discussed UN General Assembly during 2013 and 2014.

Our Comment

"Bruno is a thought leader who combines economics and psychology. His unique insights are perfect for audiences seeking a fresh perspective on the discipline of economics, and how it can be applied to politics, family, environment, conflict, history and art."

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